Kia Motors and Volkswagen using Advergaming Strategy

Doing a car review on the net and my brother is trying login to his xbox account, going to play Project Gotham Racing, his friends are online; at the Xbox dashboard, I accidentally saw at the selection Kia and Volkswagen. Kia Motors is promoting their 2011 Kia Optima and Volkswagen is promoting their all-new Beetle.


Kia's video when select it on their microsite on XBOX-360

I tried to slect the Kia Optima icon, you will be redirected to 2011 Kia Optima microsite; I compare and check the official website on the internet, if the page is the same with the page posted on the XBOX-360, the interface is different, but the content is the same which you can download on their official website; it is also same with Volkswagen, with a twist of a game posted on their site on Xbox-360. The advergaming use was the product placement, but for consoles.




I like their approach on trying new channels in promoting their porducts especially for gamers. Hope to see more of these with different car manufacturer.

Nestle: Advergaming was used at the 2011 Ultra Mega Trade Event, PICC Forums

The last time that I heard the term Advergaming especially here in the Philippines, that was five years ago, when I was a freelance game tester at the same time a consultant if the game will be release in the market for a well known game publishing company. My good friend from that company, already gave me a heads-up that they will implement or introduce this kind of model, because they saw games from other countries like the US and Japan that they are using this kind approach, which can generate earnings and brand-awareness, compared to the traditional ads.




When I was at the Ultra Mega trade event in PICC forums last week, I stumble at the Nestle booth. They have game called the Waveplay, developed by Waveplay Interactive, a homegrown company. How to play the game? Well, there will be falling Nestle from the sky that you need to catch on you shopping cart, in short, you need to move the character in order to catch the Nestle products; in order to move the character, you need wave (by raising your both hands), and thats it, you will earn points.



At the Nestle booth; the good thing is, eventhough you did not make a high score, Nestle will give you freebies which is a cool. The game is very interactive, baecause the more person that will participate on the game, a high chance of winning the game. It is a good strategy because, the generation today are more social; perfect fit. One more thing, if the visitor will stay long at a booth, chances are that the visitor is interested at the company and their products.



Ever since Level-Up! introduce this business model, Nestle is already embracing this channel; also, at the event, they are the only unique and original compare to other booth Well I guess, speaking of Level-Up! Let see at convention if they have new approach in advertising.

Gen F: Second PANAF IMC Youth Congress / an Advertisers and Marketing Summit

The said congress focus on the young minds of soon to be advertisers and marketers from the top universities in the Philippines. Speakers are from different industry who are already successful on their are sharing their secret which is very good to the Generation "F", top-level marketers, decision-makers and academicians are present on the said event. I went there on day 1 though it is a two day event.



Held at Henry Lee Irwin Theater in Ateneo De Manila University. The whole event tackles the new approach in marketing and advertising using new channels like social-media, mobile devices, tablets, and many more. There is an open-forum on the event which audience are asking questions regarding the new approach especially in digital-marketing.

One the event, ABS-CBN Publishing group introduce their Ipad application for their magazines, which the audience are amazed because in the Philippines this would the first Ipad application offers to the Philippine Market for free; another is, their introduction of DTT or Digital Terrestial Television, which, the first innovation on Philippine Television introduced by ABS-CBN, to summarize this technology, if you are using a conventional antenna at your home which sometimes or everytime, getting free channels on you television is a hassle, especially if you are living in the province, but, using this technology or installing this technology having channels on your television is at ease, especially if you are using a picture tube type television; this would also be another milestone for ABS-CBN.



One thing that I like about the event is, Tessa Prieto was present and the audience participated in open forums especially in digital marketing and social media marketing.



Top marketers and decision makers in top advertising agency give their secret of being successful on their field, one of my favorite is from the advertising agency who produce the ads for the new Toyota Fortuner.



Outside the booth Universal Robina introduce their newest product, the C2 Milk Tea. Entertainment is also on the event provided by Manila Broadcasting Company and Waveplay Interactive.




Freebies was given also by the speakers from Tim Yap, giving free tickets and invites from his bar in Makati, and free tickets provided by Pulp magazine.

The said was organized by Philippine National Advertisers and Philippine National Advertisers Foundation.


Telus is one of the event sponsors