Kinect Software development kit: an advergaming startegy

I discovered one strategy bringing you brand into the language that the younger generation can understand or can rely on; this would be considered as the most innovative advergaming that I discovered, bringing your brand into Kinect (a popular peripheral from XBOX360) as a channel to pitch or deliver your brand to the public or to your potential customer or client.

Here is the video the Kinect sensor used as a media for advergaming, the client is Procter and Gamble for their napkin line Whisper, used on one of the fashion event in the Philippines.

Kia Motors and Volkswagen using Advergaming Strategy

Doing a car review on the net and my brother is trying login to his xbox account, going to play Project Gotham Racing, his friends are online; at the Xbox dashboard, I accidentally saw at the selection Kia and Volkswagen. Kia Motors is promoting their 2011 Kia Optima and Volkswagen is promoting their all-new Beetle.


Kia's video when select it on their microsite on XBOX-360

I tried to slect the Kia Optima icon, you will be redirected to 2011 Kia Optima microsite; I compare and check the official website on the internet, if the page is the same with the page posted on the XBOX-360, the interface is different, but the content is the same which you can download on their official website; it is also same with Volkswagen, with a twist of a game posted on their site on Xbox-360. The advergaming use was the product placement, but for consoles.




I like their approach on trying new channels in promoting their porducts especially for gamers. Hope to see more of these with different car manufacturer.

HOT BUY! Xbox 360 Limited Edition Call of Duty: Modern Warfare 3

Third quarter of 2011 will be excited because of the release of Call of Duty: Modern Warfare 3; available on Playstation 3, Xbox-360, and PC. Now if you are planning to buy a new XBOX-360 maybe you may consider the Call of Duty :Modern Warfare 3 Limited Edition for Xbox 360. For die hard fan of Call of Duty this would be a must have if you are planning to buy an Xbox-360. This is a must have for Call of Duty fans.

Limited Edition Call of Duty: Warfare 3 Console: Own a piece of Call of Duty history with this custom designed console, which includes sounds from the actual game for the power and eject buttons, as well as built in Wi-Fi for easier connection to the world of entertainment on Xbox LIVE. With the 320GB hard drive you will have plenty of space to store your favorite games and movies. Xbox 360 is more games, entertainment and fun.

Two Customized Wireless Controllers: A high-performance wireless controller features the Xbox Guide Button for quick, in-game access to friends and music. It has a range of up to 30 feet and a battery life of up to 30 hours on two AA batteries.

Standard Edition copy of Call of Duty: Modern Warfare 3: Complete the Call of Duty experience with the Modern Warfare 3 game. Included in this bundle is the Standard Edition of the game to play as soon as you get home. Rated "M" for Mature.

Xbox 360 320GB Hard Drive: The 320GB detachable hard drive allows gamers to save their games and store television shows, movies, music, pictures, trailers, levels, demos and other con¬tent available from Xbox LIVE Marketplace. Xbox 360 Wired Headset (black): This headset lets gamers strategize or trade taunts while playing games and send voice messages to friends on Xbox LIVE.

Xbox LIVE: Included with your console is a free one month subscription to Xbox LIVE Gold , the best in gaming and entertainment. Invite friends from all over to connect and play online multiplayer games or watch thousands of HD movies streamed instantly from Netflix.

For more details and pre-order you may go to the link below:

Gamestop.com: Pre-order for Xbox 360 Limited Edition Call of Duty: Modern Warfare 3