I discovered one strategy bringing you brand into the language that the younger generation can understand or can rely on; this would be considered as the most innovative advergaming that I discovered, bringing your brand into Kinect (a popular peripheral from XBOX360) as a channel to pitch or deliver your brand to the public or to your potential customer or client.
Here is the video the Kinect sensor used as a media for advergaming, the client is Procter and Gamble for their napkin line Whisper, used on one of the fashion event in the Philippines.
The last time that I went to this kind of event by Yahoo is way back in 2009, held in Jupiter Makati — I think that was the first time that I attended a Yahoo! Philippines event, free crispy pata.
This 2011 Yahoo! Philippines, yet again and bring this event with big prizes, I mean, big prizes.
Everyone at the area, especially outside the floor where invited for free to try Yahoo's features and functionality. Yahoo! Philippines provided four booths to the public; the booths are Yahoo! OMG — this would be the celebrety page of Yahoo! Philippines; Yahoo! Safely — its like a social bookmarking with the twist of Yahoo! Answer, but the content of the page is more parental centric; their famous Yahoo! Email and Yahoo! Internet Messenger. Other booths at the events are My|Phone Philippines, Air Philippines, Camella Holmes, and GLOBE Tatoo.
The main program started at five in the afternoon which hosted by Gwendoline Ruais our Miss World 1st runner-up — Wow! she's tall, plus with she is wearing shoes with high heels. They are participants who are qualified on that day; prizes where given away by corporate sponsors like Airphilippines and MY|Phone — Who will not decline on prizes like giving away brand new mobile phone by My|Phone and free travel package by Air-Philippines.
One of the most exciting part at the program is the game portion for the finalist; all the games that the contestant played are so boring except for the waveplay game developed by Wavegame Interactive, one of the Philippines pioneer in advergaming; at that time you will experienced the excitement of the contestant that some of them are requesting to play the game.
The final game is a quiz game, you need to describe details of a one-bedroom model which has a exact room on the area, the said condo unit was provided by Camella Holmes and also they are the one provided the grand prize of a condo unit — last year the grand prize was a brand new car.
After the did not finished their, the Band The Dawn rocked the event with their top-hitting tracks at the same time a display of fireworks was also present at the event.
Yahoo! Philippines promoting brand awareness and aiming the Filipino netizens to try their Yahoo! products and features. One strategy is the advergaming which is developed by Waveplay interactive, the waveplay game.
I am very excited on this kind of event; especially IT companies that into social interaction with people.
Yahoo! Philippines: Yahoo! Purple Hunt Family Edition; Play. Pledge. Prevail
Image Gallery of Yahoo! Philippines Purple Hunt Family Edition.
Doing a car review on the net and my brother is trying login to his xbox account, going to play Project Gotham Racing, his friends are online; at the Xbox dashboard, I accidentally saw at the selection Kia and Volkswagen. Kia Motors is promoting their 2011 Kia Optima and Volkswagen is promoting their all-new Beetle.
Kia's video when select it on their microsite on XBOX-360
I tried to slect the Kia Optima icon, you will be redirected to 2011 Kia Optima microsite; I compare and check the official website on the internet, if the page is the same with the page posted on the XBOX-360, the interface is different, but the content is the same which you can download on their official website; it is also same with Volkswagen, with a twist of a game posted on their site on Xbox-360. The advergaming use was the product placement, but for consoles.
I like their approach on trying new channels in promoting their porducts especially for gamers. Hope to see more of these with different car manufacturer.
The last time that I heard the term Advergaming especially here in the Philippines, that was five years ago, when I was a freelance game tester at the same time a consultant if the game will be release in the market for a well known game publishing company. My good friend from that company, already gave me a heads-up that they will implement or introduce this kind of model, because they saw games from other countries like the US and Japan that they are using this kind approach, which can generate earnings and brand-awareness, compared to the traditional ads.
When I was at the Ultra Mega trade event in PICC forums last week, I stumble at the Nestle booth. They have game called the Waveplay, developed by Waveplay Interactive, a homegrown company. How to play the game? Well, there will be falling Nestle from the sky that you need to catch on you shopping cart, in short, you need to move the character in order to catch the Nestle products; in order to move the character, you need wave (by raising your both hands), and thats it, you will earn points.
At the Nestle booth; the good thing is, eventhough you did not make a high score, Nestle will give you freebies which is a cool. The game is very interactive, baecause the more person that will participate on the game, a high chance of winning the game. It is a good strategy because, the generation today are more social; perfect fit. One more thing, if the visitor will stay long at a booth, chances are that the visitor is interested at the company and their products.
Ever since Level-Up! introduce this business model, Nestle is already embracing this channel; also, at the event, they are the only unique and original compare to other booth Well I guess, speaking of Level-Up! Let see at convention if they have new approach in advertising.
