The last time that I heard the term Advergaming especially here in the Philippines, that was five years ago, when I was a freelance game tester at the same time a consultant if the game will be release in the market for a well known game publishing company. My good friend from that company, already gave me a heads-up that they will implement or introduce this kind of model, because they saw games from other countries like the US and Japan that they are using this kind approach, which can generate earnings and brand-awareness, compared to the traditional ads.
When I was at the Ultra Mega trade event in PICC forums last week, I stumble at the Nestle booth. They have game called the Waveplay, developed by Waveplay Interactive, a homegrown company. How to play the game? Well, there will be falling Nestle from the sky that you need to catch on you shopping cart, in short, you need to move the character in order to catch the Nestle products; in order to move the character, you need wave (by raising your both hands), and thats it, you will earn points.
At the Nestle booth; the good thing is, eventhough you did not make a high score, Nestle will give you freebies which is a cool. The game is very interactive, baecause the more person that will participate on the game, a high chance of winning the game. It is a good strategy because, the generation today are more social; perfect fit. One more thing, if the visitor will stay long at a booth, chances are that the visitor is interested at the company and their products.
Ever since Level-Up! introduce this business model, Nestle is already embracing this channel; also, at the event, they are the only unique and original compare to other booth Well I guess, speaking of Level-Up! Let see at convention if they have new approach in advertising.
