Kinect Software development kit: an advergaming startegy
I discovered one strategy bringing you brand into the language that the younger generation can understand or can rely on; this would be considered as the most innovative advergaming that I discovered, bringing your brand into Kinect (a popular peripheral from XBOX360) as a channel to pitch or deliver your brand to the public or to your potential customer or client.
Here is the video the Kinect sensor used as a media for advergaming, the client is Procter and Gamble for their napkin line Whisper, used on one of the fashion event in the Philippines.
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