Yahoo! Philippines Purple Hunt Family Edition Finals at Music Hall, SM Mall Of Asia

The last time that I went to this kind of event by Yahoo is way back in 2009, held in Jupiter Makati — I think that was the first time that I attended a Yahoo! Philippines event, free crispy pata.

This 2011 Yahoo! Philippines, yet again and bring this event with big prizes, I mean, big prizes.

Everyone at the area, especially outside the floor where invited for free to try Yahoo's features and functionality. Yahoo! Philippines provided four booths to the public; the booths are Yahoo! OMG — this would be the celebrety page of Yahoo! Philippines; Yahoo! Safely — its like a social bookmarking with the twist of Yahoo! Answer, but the content of the page is more parental centric; their famous Yahoo! Email and Yahoo! Internet Messenger. Other booths at the events are My|Phone Philippines, Air Philippines, Camella Holmes, and GLOBE Tatoo.


The main program started at five in the afternoon which hosted by Gwendoline Ruais our Miss World 1st runner-up — Wow! she's tall, plus with she is wearing shoes with high heels. They are participants who are qualified on that day; prizes where given away by corporate sponsors like Airphilippines and MY|Phone — Who will not decline on prizes like giving away brand new mobile phone by My|Phone and free travel package by Air-Philippines.


One of the most exciting part at the program is the game portion for the finalist; all the games that the contestant played are so boring except for the waveplay game developed by Wavegame Interactive, one of the Philippines pioneer in advergaming; at that time you will experienced the excitement of the contestant that some of them are requesting to play the game.


The final game is a quiz game, you need to describe details of a one-bedroom model which has a exact room on the area, the said condo unit was provided by Camella Holmes and also they are the one provided the grand prize of a condo unit — last year the grand prize was a brand new car.

After the did not finished their, the Band The Dawn rocked the event with their top-hitting tracks at the same time a display of fireworks was also present at the event.

Yahoo! Philippines promoting brand awareness and aiming the Filipino netizens to try their Yahoo! products and features. One strategy is the advergaming which is developed by Waveplay interactive, the waveplay game.

I am very excited on this kind of event; especially IT companies that into social interaction with people.

Yahoo! Philippines: Yahoo! Purple Hunt Family Edition; Play. Pledge. Prevail

Image Gallery of Yahoo! Philippines Purple Hunt Family Edition.

Brand Awareness startegy in cement industry used by CEMEX Philippines

One of the most least expected industry that will embrace advergaming in my opinion would be the cement industry.


But in the recent Philconstruct expo happened in the Philippines, CEMEX is the only one company embrace this brand awareness approach, where the impact of decision making of the customer and clients today are through social media channel. Home builders are into technological embrace, where building one house or property is through the use of computers

Waveplay Interactive, a Philippines based company provided the channel which CEMEX is looking for. The said company developed games CEMEX waveplay catcher, Cemex Chant game, and Cemex racing game.



My observation on the said event the only booth that is very interactive is the booth of CEMEX; I've noticed visitors usually stopped and observe the activities; some of them are very interested to participate on the programs by CEMEX.

The aim of the company is; whenever those visitors will purchase a bag of cement. It is very simple ; but, in long term goal of the company, this would have a big impact on the decision making of the consumer and clients especially today's generation where connectivity and tehcnology is very vital in decision making.