One of the most least expected industry that will embrace advergaming in my opinion would be the cement industry.
But in the recent Philconstruct expo happened in the Philippines, CEMEX is the only one company embrace this brand awareness approach, where the impact of decision making of the customer and clients today are through social media channel. Home builders are into technological embrace, where building one house or property is through the use of computers
Waveplay Interactive, a Philippines based company provided the channel which CEMEX is looking for. The said company developed games CEMEX waveplay catcher, Cemex Chant game, and Cemex racing game.
My observation on the said event the only booth that is very interactive is the booth of CEMEX; I've noticed visitors usually stopped and observe the activities; some of them are very interested to participate on the programs by CEMEX.
The aim of the company is; whenever those visitors will purchase a bag of cement. It is very simple ; but, in long term goal of the company, this would have a big impact on the decision making of the consumer and clients especially today's generation where connectivity and tehcnology is very vital in decision making.
