The said congress focus on the young minds of soon to be advertisers and marketers from the top universities in the Philippines. Speakers are from different industry who are already successful on their are sharing their secret which is very good to the Generation "F", top-level marketers, decision-makers and academicians are present on the said event. I went there on day 1 though it is a two day event.
Held at Henry Lee Irwin Theater in Ateneo De Manila University. The whole event tackles the new approach in marketing and advertising using new channels like social-media, mobile devices, tablets, and many more. There is an open-forum on the event which audience are asking questions regarding the new approach especially in digital-marketing.
One the event, ABS-CBN Publishing group introduce their Ipad application for their magazines, which the audience are amazed because in the Philippines this would the first Ipad application offers to the Philippine Market for free; another is, their introduction of DTT or Digital Terrestial Television, which, the first innovation on Philippine Television introduced by ABS-CBN, to summarize this technology, if you are using a conventional antenna at your home which sometimes or everytime, getting free channels on you television is a hassle, especially if you are living in the province, but, using this technology or installing this technology having channels on your television is at ease, especially if you are using a picture tube type television; this would also be another milestone for ABS-CBN.
One thing that I like about the event is, Tessa Prieto was present and the audience participated in open forums especially in digital marketing and social media marketing.
Top marketers and decision makers in top advertising agency give their secret of being successful on their field, one of my favorite is from the advertising agency who produce the ads for the new Toyota Fortuner.
Outside the booth Universal Robina introduce their newest product, the C2 Milk Tea. Entertainment is also on the event provided by Manila Broadcasting Company and Waveplay Interactive.
Freebies was given also by the speakers from Tim Yap, giving free tickets and invites from his bar in Makati, and free tickets provided by Pulp magazine.
The said was organized by Philippine National Advertisers and Philippine National Advertisers Foundation.
Telus is one of the event sponsors
