The first luxury connected watch bearing the Swiss Made label Swiss tradition connected to the future.
This month, the luxury watch Swiss maker TAG Heuer officially announced their second generation smartwatch to cater the new generation, and the old ones who wants to make a big step in adapting new technology.
The said event was held in SM Aura here in the Philippines, at the same time it is live in other parts of the globe. The said watch is running on Google's Android Wear 2.0, with the introduction of their software apps TAG Heuer Companion app that improve software experience and keep you connected with the people and information that you care about most.
We spotted PBA Player ASI Taulava at the event
In terms of craftmanship, we have no doubt that quality is the name of the game and TAG Heuer did not compromised the material of the said watch as offering a vast choice of materials, colors and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is nothing less than a luxury watch which can be completely tailored to suit your mood.
Only high-quality materials have been used, such as titanium, ceramic, rose gold, with impeccable attention to detail.
Features like water-resistant until 50 meters, GPS, NFC sensor for online transaction; for the screen, they opted for AMOLED screen for better visibility. Also a wide selection of customizable TAG Heuer dials which users can switched from one interface to another. Forgot to mention they also added their famous Panda dial colorway which is very apparent in various prestige sports.
Options for the strap will be made from satin or polished grade 5 titanium, or plated with 18K 5N rose gold, or in black ceramic, with or without diamonds: after choosing a watch from the 56 different versions available from its launch (a selection of 11 standard models are systematically offered in store + 45 others on request), the entire exterior of the watch can be customized. This customization will enable a multitude of combinations in terms of materials and colors.
For the TAG Heuer Connected app, it will be available on Android, with iOS support coming soon. The new Companion app is designed to help you get started with your new watch and make the whole experience nice and easy. To take advantage of all the options available on these watches, Android users can download the new TAG Heuer Connected app to preview the various dials available and benefit from TAG Heuer Studio on a larger screen. You can also set your watch screen to show one of your own photos using this app.
See Now, Buy Now: Avant-garde right up to distribution, available as of today TAG Heuer leads the way in the world of avant-garde luxury watchmaking as the first watch brand to apply the "See now, buy now" fast fashion concept.
As of today, the watches will be on sale in TAG Heuer boutiques, from a selection of retailers, or available for delivery via the brand's online webstore.
